Zero-Cost Marketing Ideas For Dental Practices
If you are considering buying a dental practice, or you already own a dental practice and are concerned about your budget, it can be difficult to allocate enough funds for marketing. Fortunately, it is possible to put your dental practice's name into the mind of potential customers without shelling out a lot of money. It just takes hard work and a bit of ingenuity. Affordable marketing techniques could even prevent you from selling a dental practice for lack of profit.
With that in mind, we are going to take a look at some zero-cost marketing ideas for dental practices that could benefit new or struggling dental practices:
Get Involved In Local Events- by having constant involvement in the local market, it is easy to make your presence felt. Answer questions at charity events, community centres, nursing homes, and local schools. Volunteering to speak at community meetings and seminars is also effective to inform people about your dental service. It is a good idea to approach local businesses and educate workers about the importance of dental health.
Serve Your Current Patients Well- if your current patients are satisfied with your dental services, they will likely return. Always remind them about upcoming appointments and try to send greetings through email, instant messaging, text message or social media. A software-based management system may send these messages automatically to current patients to keep them hooked. After completing a dental service, ask patients whether they are satisfied. They may provide useful feedback on how to improve your service further.
Maintain An Online Presence- before telling potential patients about your services, you need to give them something useful – like relevant information. Set up a website and update it regularly with useful details about dental health. You may also spread useful information through social media and make sure to give real values to online users.
Give Freebies- it is easier to bring in new patients by offering free dental cleaning services during workdays. Offer these free services through word of mouth and on social media.
Always Be Approachable And Friendly- dentists and staff should always be approachable and friendly. A comprehensive marketing campaign would be in vain if you fail to create a lasting impression. Whether you are treating a patient or speaking in front of an audience, make sure to remain genuine and helpful. Knowing how to be friendly is important for long-term success. It’s a guaranteed way to attract new patients without spending any money.
Contact Pluto Partners
To learn more reasons why dentists might want to get a dental practice valuation and sell their practices, contact Pluto Partners today and speak with a Healthcare Business Advisor who can answer any questions you might have.
If you enjoyed this article, please feel free to share it on your favourite social media sites.